#POSTIE VS PEBBLEPOST SOFTWARE#

The large enterprises segment accounted for the highest market share in the direct mail automation software market for the year 2018. Thus, such factors are projected to impel the growth of NFC technology in the direct mail automation software market during the forecast period. There are numerous ways to utilize NFC technology in direct mail campaign, such as generating a personalized message, video, consumer specific webpage and allowing an individual to automatically autodial by scanning the NFC chip. The near field communication (NFC) is projected to be the fastest growing segment in the near future as this technology assists businesses to gather a rich pool of data and learn about the most-interested customers, enabling them to refine and better target the future direct mail campaigns.

#POSTIE VS PEBBLEPOST CODE#

In addition, advanced QR code solutions are aiding businesses in managing dynamic marketing campaigns. The small and medium enterprises as well as large enterprises are majorly focusing to facilitate the work flow of the organization, which is expected to escalate the adoption of direct mail automation software during the forecast period. In 2018, the QR Codes technology segment accounted for a major share in the direct mail automation software market, owing to the growing demand for technologically advanced solutions and services in various industries such as education, healthcare, financial services amongst others.

Thus, the penetration of cloud-based direct mail automation software across organizations is expected to increase over the years. For instance, Postalytics offers cloud-based tool that turns direct mail into a digital marketing channel with automated printing, mailing, postage & CRM integration. Moreover, it connects directly to the databases in order to reduce the chances of human error and provides a centralized system for maintaining the information across all of the platforms (often in a CRM or marketing automation tool). Automated direct mail is a newer category of Software as a Service (SaaS) that enable organizations to draw creative marketing ideas, build them into data-driven multi-channel marketing campaigns, and integrate in a single platform. The cloud based segment accounted for the prominent share in the direct mail automation software market as it is being widely used across organizations. The study analyzes the market in terms of revenue across all the major regions, which has been further bifurcated into countries.ĭirect Mail Automation Software Market Revenue & Forecast, (US$ Million), 2015–2027

In terms of revenue, the global direct mail automation software market was estimated to be US$ 1,419.64 Mn in 2018 and is expected to reach US$ 3,021.48 Mn by 2027 growing at a CAGR of 8.82 % over the forecast period.

#POSTIE VS PEBBLEPOST VERIFICATION#

For instance, LOB.COM, INC., provides mail and address verification APIs that allow businesses to programmatically send personalized postcards, letters, and checks to the customers and keep customer data up to date.

Furthermore, direct mail automation software includes varieties of print and mail functionalities, such as brochures, product catalogs, newsletters, and other sales collateral. By means of online channel, the software assists organizations to deliver messages to their customers during different stages of customer lifecycle automatically. Direct mail automation systems comprise of analytics and digital advertising methods, event occurrences and buyer’s personalization. This is one the key factors anticipating in the growing adoption of direct mail automation software market. In addition, automated direct mail bypasses the time, cost, and any back and forth of the traditional pre-press process, which in turn is allowing for a smoother process of mailing to a large group of people. The direct mail automation software enables businesses to automatically send postcards, letters and more with a personalized touch, by making direct mail campaigns more connected to the overall marketing efforts. Integration of digital marketing techniques with direct mail is essential for a highly successful marketing campaign.

#POSTIE VS PEBBLEPOST OFFLINE#

The software assists in synchronizing offline marketing with online marketing. Direct mail automation software automates the process of sending letters, postcards, and any form of physical mail that can acquire, engage and connect with online customers in the offline world.

Postie vs pebblepost